Cookie Policy for Follow Up Systems

Last Updated: November 7, 2024

At Follow Up Systems, we use cookies and similar tracking technologies to improve your browsing experience, deliver personalised ads, analyse traffic, and understand how our services are used. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They help the website recognise your device, retain your preferences, and provide a more personalised experience.

Cookies may be "session" cookies (temporary cookies that are deleted when you close your browser) or "persistent" cookies (cookies that remain on your device until they expire or are deleted).

  • Essential Cookies

These cookies are necessary for our website to function and cannot be turned off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling out forms.

  • Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information on website usage. This information helps us improve the website's performance and user experience. For example, we use Google Analytics to measure site traffic and usage trends.

  • Functionality Cookies

Functionality cookies allow our website to remember choices you make (such as your language preference) and provide enhanced, more personalised features.

  • Targeting and Advertising Cookies

We use targeting and advertising cookies to deliver personalized advertisements relevant to you. These cookies track your browsing habits and may be set by us or by third-party advertising platforms, such as Google Ads and Meta (Facebook) Ads. These cookies help ensure that you see ads that are tailored to your interests.

2. How We Use Cookies

We use cookies to:

  • Enhance your experience on our website

  • Remember your preferences and settings

  • Collect information about how our website is used to improve its performance

  • Serve you relevant ads across the web

  • Measure the effectiveness of our advertising campaigns

3. Third-Party Cookies

In addition to our own cookies, we may also use third-party cookies from trusted service providers, including:

  • Google Analytics: To analyse website usage and improve user experience.

  • Google Ads: To display personalized ads on Google’s network based on your interactions with our website.

  • Meta (Facebook) Ads: To deliver targeted ads on Facebook and Instagram, tailored to your interests.

These third-party providers may use cookies to collect information about your online activities over time and across different websites.

4. Managing Your Cookie Preferences

You can manage your cookie preferences through your web browser settings. Most browsers allow you to:

  • View cookies and delete them individually

  • Block third-party cookies

  • Block all cookies

  • Delete all cookies when you close your browser

Please note that if you choose to block or delete cookies, some features of our website may not function properly, and your experience may be affected.

Opting Out of Targeted Advertising

You can also manage your preferences for personalised ads:

We may also share limited information with third-party advertising platforms, such as Google and Meta, to help deliver targeted advertising and improve the effectiveness of our campaigns. These platforms may use cookies, pixels, or similar tracking technologies to collect information about your interactions with our ads.

5. Updates to this Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices or relevant regulations. The updated version will be indicated by an updated "Last Updated" date at the top of this policy.

6. Contact Us

If you have questions or concerns about this cookie policy, please reach out to us at

[email protected]

Thank you for trusting Follow Up Systems with your information. We are dedicated to ensuring your privacy and security.

Follow Up Systems

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