Built for aesthetic clinics
Your warmest welcome. Your results. Your answers to the questions every patient asks. Delivered to every enquiry, on time, every time, while you get on with treating patients.
Your own videos. Follow-up emails in your words. An AI assistant that answers and books. A clear view of who is ready.
Free. No sign-up, no card.
Every enquiry, every time
From your clinic's own email address, linking back to your own page.
Right now, your best leads get your best pitch: when you have time, when you remember, when you're not in clinic. The rest get an auto-reply and silence. What if every lead got the full experience?
Lead lost. They never found out what makes you special.
Every email comes from your clinic's own address and links back to your own page, where your video, the assistant and the Book button are waiting.
They know you. They trust you. They book you.
Every message is written in your voice, about your treatments, from your own material. Not a generic template: you, systematised.
By the time they walk through your door, they’ve seen your face, heard your voice, seen your results and had their questions answered. They’re not a cold lead any more.
“Does it hurt?” “How long is recovery?” “Why you and not the clinic down the road?” Each concern is answered in turn, through the week they’re deciding.
When a lead is comparing clinics, the one that educates, reassures and makes a personal connection is often the one they choose, not the cheapest. Your follow-up makes that connection first.
Plenty of leads enquire at 9pm on a Saturday, when nobody is at the desk. Your follow-up is. The first email goes out within about 15 minutes, and the sequence is under way before Monday morning.
No workflow builders to learn and no copy to write. We check every fact, price and email against your own material before anything goes live.
We read your website, your treatment page and your own notes: your treatments, your prices, the way you talk to patients. Your notes override everything else. We also connect your Meta lead forms and other lead sources, so every enquiry lands in one place.
Your emails are drafted from the playbook for your treatment (we have 16 treatment playbooks) and written around your clinic’s own facts. We check every one before it goes live.
Five short videos on your phone, with your script already written and scrolling on a teleprompter. Welcome, results, meet you, questions, book. When a lead clicks through, your video plays over your own website.
An assistant on your website that answers what patients actually ask (does it hurt, how long is recovery, what does it cost) from your clinic's own information. Day or night.
Captures leads naturally
Takes name, email and phone during the conversation. No forms, no friction.
Knows your clinic
Built from your website, your treatment page and your own notes.
Books consultations
When a lead is ready, it opens your calendar and books them in.
Powered by Claude, from Anthropic. Not a scripted chatbot, and it never pretends to be you: it's openly your clinic's assistant.
Your clinic's assistant
Online
Hi, I'm the clinic's assistant. Ask me anything about our treatments.
I'm thinking about CO2 laser for acne scars. Does it hurt much?
Most people describe a warm, prickly feeling. We apply numbing cream beforehand to keep you comfortable. Would you like to see some of our before-and-after photos?
Yes please. And what's the downtime like?
Usually around a week of redness and peeling, though it varies. Your practitioner will talk you through what to expect for your skin. Shall I find you a consultation time?
Good morning
Here's what's happening with your leads today.
Active leads
12
New today
3
Hot
4
Sophie C.
ReadyClicked Book now
Emma T.
HotWatched the whole welcome video
James W.
WarmOpened three emails
Sarah M.
CoolAsked the assistant about price
Every video watch, email open, link click and chat message is scored. Your warmest leads rise to the top, so you know who to call and when.
Five-step temperature scoring
Cold, Cool, Warm, Hot, Ready, based on what each lead actually did.
AI outreach scripts
One click drafts a personal WhatsApp message, email or call opener for any lead.
Activity timeline
Every video watch, email open and conversation, lead by lead.
Needs Attention
Bounced emails, leads going cold, missing videos: the dashboard tells you what to fix.
Not another CRM. A layer that tells you what to do next.
A Botox enquiry needs different handling from a rhinoplasty consultation. Each playbook sets out what to say, and when, for that treatment.
Radiofrequency microneedling for skin tightening and texture improvement. Positions as the modern alternative to traditional lasers, manages expectations on results timeline.
Non-surgical facelift and body contouring. Positions HIFU as the alternative to surgery, educates on the science, overcomes fear of the unknown.
Non-surgical fat reduction. Manages expectations on results timeline, positions as complement to healthy lifestyle, addresses scepticism.
We match the playbook to your treatment, then write it around your clinic's own facts.
Monthly. No setup fees. No contracts. Cancel any time.
Video Follow-Up
Follow-up emails with your own videos. The core of it.
AI Agent
Everything above, plus an AI assistant on your site that answers and books.
Full Suite
Everything, with priority help from our team.
How many got a same-day response? How many got a follow-up? How many heard from you more than once?
Now imagine every one of them received your best pitch: a warm welcome, your results, your training, their questions answered and a personal video invitation to book, all within the first week.
How many more would have booked?
That's what Follow Up Systems does.
Other platforms build AI that pretends to be you: AI phone calls, AI voices, AI avatars having conversations your patients think are real. We think that's the wrong approach for aesthetics.
Others
AI voice calls. AI avatars. AI pretending to be the practitioner. The patient thinks they're talking to a person. When they find out they weren't, trust is broken.
Follow Up Systems
AI tells you who to call. AI drafts what to say. AI answers questions when you can't. But your face is on the video. Your voice is in the message. The human connection is real.
Enter your website and see a first draft of your follow-up, built from your own site.
Free to try. No card. No sign-up.